SKILLSFUTURE FOR DIGITAL WORKPLACE

SkillsFuture for Digital Workplace (https://www.skillsfuture.sg/digitalworkplace) is a national initiative that aims to equip Singaporeans with the mindset and basic functional skills to prepare for the future economy.

Singapore Media Academy offers SFDW programmes for individuals acquiring digital skills at a foundational level and familiarising themselves with the various digital tools in the workplace and their daily lives. The courses cover topics in mobile photography & videography and the fundamental skills of digital marketing. The full fee for each course is S$642.00; Singapore Citizens and Permanent Residents can enjoy SSG Funding and only need to pay a course fee of S$50. Terms and conditions apply.

 


 

DIGITAL MARKETING USING PHOTOS AND VIDEOS

A 2-Day SFDW workshop on mobile photography and videography. At the end of the course, participants will acquire the essential skills to make simple visual sequences for use on digital/online platforms using photos and videos.

Key Topics:

  1. Online/Social Media Platforms
  2. Types of Content for Online/Social Media and Techniques to Engage & Build Customers
  3. Customer Journey: Re-marketing, Social Media Analytics, Online/Social Media Crisis
  4. Cyber Security
  5. IP Rules & Regulations and Sources for Content/Media
  6. Visual Storytelling: Basics of Framing & Composition
  7. Telling Stories through Photos
  8. Event Coverage on Videos
  9. Mobile Camera Techniques
  10. Post-Production

Course Date:

  • 9 to 10 January 2020 (Registration Closing Date: 19 December 2019)
  • 18 to 19 February 2020 (Registration Closing Date: 28 January 2020)

Time:

  • 9:00am to 6:00pm

 


 

DIGITAL MARKETING 101

This 2-Day SFDW course imparts the fundamental skills of digital marketing and explores the tools used in digital media platforms.

Participants will also be equipped with knowledge on how to develop and implement an effective digital marketing strategy for their businesses.

Key Topics:

  1. Overview of Digital Marketing Landscape
  2. Social Media Marketing Tools & Platforms
  3. Introduction to SEO & SEM
  4. E-commerce Platforms
  5. Cyber Security in Digital Workplace
  6. Introduction to PayNow
  7. The Basics of Programmatic Marketing

Course Date:

  • 2 to 3 December 2019 (Registration Closing Date: 11 November 2019)

Time:

  • 9:00am to 6:00pm