SKILLSFUTURE FOR DIGITAL WORKPLACE

SkillsFuture for Digital Workplace (https://www.skillsfuture.sg/digitalworkplace) is a national initiative that aims to equip Singaporeans with the mindset and basic functional skills to prepare for the future economy.

Singapore Media Academy offers SFDW programmes for individuals acquiring digital skills at a foundational level and familiarising themselves with the various digital tools in the workplace and their daily lives. The courses cover topics in mobile photography & videographyfundamental skills in digital marketing and personal branding. The full fee for each course is S$642.00; Singapore Citizens and Permanent Residents can enjoy SSG Funding and only need to pay a course fee of S$50. Terms and conditions apply.

 


DIGITAL MARKETING USING PHOTOS AND VIDEOS

A 2-Day SFDW workshop on mobile photography and videography. At the end of the course, participants will acquire the essential skills to make simple visual sequences for use on digital/online platforms using photos and videos.

Key Topics:

  1. Online/Social Media Platforms
  2. Types of Content for Online/Social Media and Techniques to Engage & Build Customers
  3. Customer Journey: Re-marketing, Social Media Analytics, Online/Social Media Crisis
  4. Cyber Security
  5. IP Rules & Regulations and Sources for Content/Media
  6. Visual Storytelling: Basics of Framing & Composition
  7. Telling Stories through Photos
  8. Event Coverage on Videos
  9. Mobile Camera Techniques
  10. Post-Production

Course Date:

  • 9 to 10 January 2020 (Registration Closing Date: 19 December 2019)
  • 18 to 19 February 2020 (Registration Closing Date: 28 January 2020)

Time:

  • 9:00am to 6:00pm


DIGITAL MARKETING 101

This 2-Day SFDW course imparts the fundamental skills of digital marketing and explores the tools used in digital media platforms.

Participants will also be equipped with knowledge on how to develop and implement an effective digital marketing strategy for their businesses.

Key Topics:

  1. Overview of Digital Marketing Landscape
  2. Social Media Marketing Tools & Platforms
  3. Introduction to SEO & SEM
  4. E-commerce Platforms
  5. Cyber Security in Digital Workplace
  6. Introduction to PayNow
  7. The Basics of Programmatic Marketing

Course Date:

  • 25 to 26 February 2020 (Registration Closing Date: 4 February 2020)

Time:

  • 9:00am to 6:00pm


GETTING HEADHUNTED ONLINE

This 2-day SFDW course covers the concepts of personal branding, social selling, and how to apply them to increase the chances of getting headhunted online. The course also provides a basic understanding of how a LinkedIn Profile that can be found and followed by recruiters is created in addition to fundamental skills of digital marketing and the tools used in the online platforms.

Key Topics:

  1. Digital Marketing Landscape
  2. Introduction to Personal Branding & Social Selling
  3. Finding Your Brand, Narrative & Medium
  4. Introduction to LinkedIn
  5. Story Hacks
  6. Combating Fake News
  7. Cyber Security in Digital Workplace
  8. Introduction to PayNow

Course Date:

  • 13 to 14 February 2020 (Registration Closing Date: 23 January 2020)
  • 26 to 27 March 2020 (Registration Closing Date: 5 March 2020)

Time:

  • 9:00am to 6:00pm