Ronald C. Vining

Ronald C. Vining, Adjunct Professor & Fellow, Global Center for Digital Marketing at The University of Massachusetts - College of Management, Boston Former CMO & Group Marketing Director at Aspire Lifestyles, an International SOS Company, Singapore.

From Apple, the classic rock band Journey, to Google and The White House, Ron Vining brings a deep passion and diverse perspective to the field of brand experience marketing, having advanced over 25 of Interbrand's Top 100 Best Global Brands 2013 including Microsoft, Samsung, Intel, Cisco, Disney, HP, Sony and Nokia in addition to Blackberry, Levi's, LG, Lucasfilm, Six Flags, Standard Chartered Bank, Swarovski, Timberland, Verizon and YTL Comms across the Americas, Asia and Europe.

Specializing in Omni-channel storytelling, Ron is focused on redefining enterprise and consumer engagement through the integration of a brand's compelling intellectual property, licenses and promoting relationships with high-profile influencers, leveraged across all media in the form of buzz marketing, content curation and product placement to create truly unique consumer experiences, acquisition and loyalty programs via immersive advertising, OOH displays, shopping environments, themed attractions & resorts, hardware/software, eLearning, product & sales enablement tools, literature, feature films, music, video games, mobile Apps, social media and websites.

Blurring the lines between the physical and the digital, Ron develops innovative experiences for Consumer Electronics, Entertainment, Financial Services, Hospitality, Airline, Automotive, Internet Services, Premium Retail and Luxury brands. Within REIT, he has advised developers General Growth Properties, Simon Property Group and Weiner Development while authoring solutions for The Walt Disney Company, Everland Resort and Six Flags New England Theme & Water Parks. As an Elected Official, Ron was responsible for a public education district consisting of nine buildings totaling 1.2 million sq. ft., overseeing the budgeting, planning, design, construction, staffing and opening of six new state-of-the-art schools. As Deputy GM of America's fifth largest transit provider, The Massachusetts Bay Transportation Authority, he managed US$1.5B capital projects, spearheading public-private partnerships to create intermodal, mix-use developments.



Masterclasses by Ronald C. Vining: