Alison Norrington

Alison Norrington is a writer/producer, CEO, Founder & Chief Creative Director of storycentral, a London-based entertainment studio that incubates and develops ground-breaking transmedia properties with global partners in film, television, publishing, advertising, branding and gaming.

As the CEO/CCO of storycentral, Alison has worked on a range of intellectual properties that are founded on robust story worlds and have genuine and relevant touch points across a host of media channels. She specializes in fan incubation and engagement, extending IP, community building through story and storyworld strategy, incubation & development – all centered around a strong robust core of story architecture and theme.

Alison is a best-selling novelist and playwright, with an MA in Creative Writing & New Media and is a PhD researcher. Over her 20-year career she has worked with and consulted to Sundance TV, CBS Interactive, Walt Disney Imagineering, FOX International, AMC Networks, Harlequin Mills & Boon, McCann, Coca Cola, F&W Media, Eurovision Broadcasting Union, Cedars-Sinai Medical Centre. She is currently writing and producing a web-series with LA partners, a TV show with Swedish partners and continues to work with emerging filmmakers and storytellers at CBS Interactive, Sundance TV, DR (Danish TV & Radio), Boost HbG (Sweden), London Film School and Akademie Fur Kindermedien (Germany).

Alison is the writer and producer webseries“The Loedown”, author of 3 bestselling novels – “Class Act”, “Look Before You Leap” and “Three of a Kind” and creator of the first transmedia romcom “Staying Single”. She has also written plays “A Fish & A Bonsai” and “Pistols at Dawn". Alison launched storycentralLABS in 2012 after being a judge on a series of hackathons and watching creatives work around the clock on a brief generated purely for the purposes of hackathon content. storycentralLABS work with global events and partners to create a hackathon environment with a clear and tangible brief of an existing or in development IP with a major network or studio.

Alison runs workshops, training programs and labs worldwide and is a judge for a series of global media festival including Banff World Media Festival, International Emmy Awards, Canada Media Fund and Publishing Innovation Awards.



Masterclass by Alison Norrington: