Sustainable Integrated Engagement in the Age of Consent



Customers have taken back control of their lives and are very selective in terms of who they want to hear from and interact with. Countries around the world are introducing Privacy and Personal Data Protection Legislation. The internet, social media and mobile devices give customers direct access to information and other customers. So, is the marketer becoming redundant? How do you stay relevant and continue to add value and influence what the customer sees, hears and eventually consume?

This workshop gives participants an overview of the capabilities available to marketers to help them understand, differentiate and prioritise customers and prospects. It introduces key concepts that drive effective data collection, profiling and storytelling. Participants will leave with a clear appreciation of how data and insights drive content and customer experience design. Coupled with a pragmatic understanding of the new Personal Data Protection Legislation and your obligations as a marketer to protect personal data and respect customer preferences, you should now be better equipped to engage the customer, in this new Age of Consent.


(Duration) Date

(1 Day) -



9:30am to 5:00pm


Fees (Inclusive of 7% GST)

Application Fee: S$32.10

Course Fee: S$321.00


Trainer Profile

Azhar Azib is the founder of rawonionDecisions, a CRM and Integrated Engagements advisory practice, passionate about Sustainable Engagements. He started this practice in 2010 with a lofty mission of helping corporations build capabilities that will enable them to deliver targeted, measurable, impact driving engagements, over and over again.

His last corporate role was as Regional Marketing Communications Director for Asia Pacific at Microsoft, where he was instrumental in driving integrated, insights based engagements and building teams and infrastructure that enable these capabilities. His 10 year stint at Microsoft included leading Microsoft’s internal CRM initiatives and various projects which exploited data and technology to drive impactful customer engagements.

A Data Architect by training and a seasoned Database Marketer and Change Leader by practice, his 25 year corporate career with big brands like Microsoft, IBM and Global Sources sees him in many roles driving innovation, change and excellence in the way large corporations engage with their customers and partners.

He currently sits on the Executive Committee of the Direct Marketing Association of Singapore and heads the special interest council for Social Media Marketing. He is an active speaker/panelist at Marketing and CRM related conferences in South East Asia.



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