Sustainable Integrated Engagement in the Age of Consent



Customers have taken back control of their lives and are very selective in terms of who they want to hear from and interact with. Countries around the world are introducing Privacy and Personal Data Protection Legislation. The internet, social media and mobile devices give customers direct access to information and other customers. So, is the marketer becoming redundant? How do you stay relevant and continue to add value and influence what the customer sees, hears and eventually consume?

This workshop gives participants an overview of the capabilities available to marketers to help them understand, differentiate and prioritise customers and prospects. It introduces key concepts that drive effective data collection, profiling and storytelling. Participants will leave with a clear appreciation of how data and insights drive content and customer experience design. Coupled with a pragmatic understanding of the new Personal Data Protection Legislation and your obligations as a marketer to protect personal data and respect customer preferences, you should now be better equipped to engage the customer, in this new Age of Consent.


(Duration) Date

(1 Day) -



9:30am to 5:00pm


Fees (Inclusive of 7% GST)

Application Fee: S$32.10

Course Fee: S$321.00


Trainer Profile

Azhar Azib is the Founder and Principal Consultant at rawonionDecisions.

A Data Architect by training; a Data-driven Marketer and Transformation Specialist by practice, Azhar’s over 25-year corporate career has given him the opportunity to lead and participate in significant capability building and organisational transformation projects at regional and global levels, at companies like IBM and Microsoft. His last corporate role was the Director of Marketing Communications for Asia Pacific at Microsoft. The common denominator across all these assignments is data and the adoption of data enabled capabilities to drive better business decisions and performance.

Today, his work spans all areas that come into contact with data - from Enterprise Information Architecture and Governance to Data-Driven Customer Strategy and compliance with Data Protection Legislation – basically helping businesses use data to transform into smart, data driven organisations.

Azhar is a Certified Information Privacy Manager and Technologist. He sits on the Executive Committee and is also the Honorary Data Protection Officer for the Data-Driven Marketing Association of Singapore. He is also a certified Governance, Risk Management and Compliance Professional.

Outside of work, Azhar is an endurance running and adventure junkie, having completed more than 100 full and ultra-marathons around the world.



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