Digital Marketing Workshop


A structured introduction to the world of digital marketing reinforcing fundamental marketing principals for effective digital marketing campaigns.

This 2-day workshop examines capabilities that digital channels offer to both the marketer and the customer.

Learn how to apply marketing best practices and digital capabilities while staying compliant with the new Personal Data Protection Act (PDPA).



1. Introduction to Direct Marketing

  • Direct marketing principals of profiling, segmentation, targeting and tracking and measurements are more relevant in todays marketing context than ever. The speed and reach that digital channels offer means that mistakes are amplified exponentially. Data plays a big part in driving efficiency and managing waste.

2. Understanding Media and Media Planning Revisited

  • Paid, owned and earned media : they play different roles. Broadcast vs individually targeted media and execution. Mixing and matching is the new skill set that marketers need to acquire.

3. Responsible Marketing: Consent + Relevance = Attention

  • Being respectful of customers’ need for privacy and always remembering the need to add value will ensure that your marketing messages will get the attention it needs

4. PDPA Basics

  • A quick look at the main obligations of the Personal Data Protection Act and some of the new marketing and communications capabilities they enable.

5. Digital Marketing Landscape

  • Understand todays definition of what is digital and what is so special about digital.
    • Search
    • Display/www
    • Email
    • Social

6. Measurements and Analytics

  • Digital interactions leave footprints – data that can be ‘harvested’, analysed and used to make decisions.

7. Sustainable Integrated Engagements

  • Assembling the right digital components to address a customer need, just in time, in the right communication tone with the right message.


(Duration) Date

(2 Days) -



9:30am to 5:30pm


Fees (Inclusive of 7% GST)

Application Fee: S$32.10

Course Fee*: S$802.50

*Enjoy 10% discount with minimum 3 registrations!


Trainer Profile

Azhar Azib is the founder of rawonionDecisions, a CRM and Integrated Engagements advisory practice, passionate about Sustainable Engagements. He started this practice in 2010 with a lofty mission of helping corporations build capabilities that will enable them to deliver targeted, measurable, impact driving engagements, over and over again.

His last corporate role was as Regional Marketing Communications Director for Asia Pacific at Microsoft, where he was instrumental in driving integrated, insights based engagements and building teams and infrastructure that enable these capabilities. His 10 year stint at Microsoft included leading Microsoft’s internal CRM initiatives and various projects which exploited data and technology to drive impactful customer engagements

A Data Architect by training and a seasoned Database Marketer and Change Leader by practice, his 25 year corporate career with big brands like Microsoft, IBM and Global Sources sees him in many roles driving innovation, change and excellence in the way large corporations engage with their customers and partners.

He currently sits on the Executive Committee of the Direct Marketing Association of Singapore and heads the special interest council for Social Media Marketing. He is an active speaker/panelist at Marketing and CRM related conferences in South East Asia.



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