Data-Driven Content Development Workshop

 

Developed for production houses and media freelancers who are submitting pitches for the PSB Contestable Funds Scheme (PCFS), this workshop focuses on the use of data to drive the process of content creation and programme development for cross platform engagement. Participants will be trained on the usage of different types of data, research and approaches to gather data and insights to support creative decision making.

The usage of data will be part of the evaluation criteria for all pitches submitted to Mediacorp for the PCFS.

Drawing from the expertise of Mediacorp’s TV Commissioners and Consumer Insights and Analytics Professionals as well as Social Media Trainers, this workshop will train the participants in developing content that is driven by figures, data and analytics.

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