MASTERCLASS: Utilising Film Festivals and Media Labs to Develop and Sell Your Film



Labs and Festivals are the new distribution models for many indie films and other content, such as webisodes, 3-D, VR and other storytelling formats, from development to distribution. In this 3-day Masterclass, you will learn how to utilise them to shape and sell your content.


Learning Outcomes

  • Overview of key festivals worldwide
  • Prepare your film, create festival strategy and submission list
  • Hands on creation of festival support material, press kit and photos
  • Strategise social media game plan
  • Using your attendance to maximise effect
  • Strategise and apply for a Media Lab
  • Reconfigure your projects to increase acceptances
  • Network through festivals and media labs
  • Group exercise on mapping festival and lab planning


Who Should Attend

Media, Production, Marketing and Social Media Professionals


(Duration) Date

(3 Days) -

Registration Closing Date: -



9:30am to 5:30pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-

Full Course Fee*: S$3,424.00

*This course is supported for up to 90% subsidy under the IMDA Talent Assistance Specialised Training Grant (T-Assist). Terms and conditions apply. For more information, click here


Trainer Profile

Born in Ireland, educated in England with a BA in American Studies from the University of Sussex and an extensive filmmaking career in the USA, Gabrielle Kelly is a screenwriter and producer of diverse content for the global marketplace who also teaches in international labs and film programmes. She is the recipient of two Fulbright Awards: one in screenwriting at TNUA, Taiwan and the second as writer/mentor in the screenwriting /producing lab for the ASEAN Independent Cinema Project in the Philippines.

Following a career in book publishing in New York, she worked with New York based director Sidney Lumet and screenwriter/producer Jay Presson Allen on films such as Daniel, Prince of the City, Deathtrap, The Verdict and others. Additional projects developed included work with Andy Warhol's Factory on an audio-animatronic show From A to Z and Back Again, musical La Cages aux Folles with Mike Nichols and scripts for Malcolm McClaren and CBS Theatrical Films. In Hollywood she ran producer Robert Evans company at Paramount working in development and production on a slate of diverse projects and worked as executive and producer with such companies as HBO, Fields Hellman, Eddie Murphy Productions and Warner Bros.

Her producing credits include indie feature All the Queen's Men (starring Eddie Izzard and Matt LeBlanc) for Strand Releasing, Stag (for Cineplex Odeon/HBO), the family feature film, D.A.R.Y.L. for Paramount/Columbia and most recently All Ages Night, a feature told through multiple media formats set in the all ages music club scene of So Cal to be released later this year.

Her screenplays include produced feature All Ages Night which she also co-produced together with many commissioned and spec scripts. Projects in development from an array of source materials include Marvel comic Mort the Dead Teenager at Dreamworks and co-productions with Russia, Brazil, China and Europe.

Teaching experience includes screenwriting and producing at UCLA, USC, Chapman, VGIK, Russia, London's PAL Labs, the first ever Middle East Sundance Screenwriting Lab and many others. She sits on the Board of the British Academy of Film and Television, Women In Film and the Irish Film Festival/LA and is a judge and programmer at numerous film festivals worldwide. She is currently working on transmedia projects for the global marketplace as a screenwriter and producer.



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