MASTERCLASS: Transmedia Production and Distribution



The world of filmmaking and broader content production has changed beyond recognition and the old rules need to be thrown away. This 2-day masterclass covers Norrington’s practical approach to developing transmedia projects and presents a new model for filmmakers and content providers to connect with their audiences.

This is very much a pragmatic look at the latest methods, tools and best practices from someone with practical experience and insight into what it takes to effectively tells stories in today’s digitally connected word.


Learning Outcomes

  • Developing transmedia ideas from scratch, what to look out for
  • How to set up a transmedia production
  • Working out the critical factors for achieving transmedia success
  • How to define your success metrics, what to look for
  • What skills will you need to make a transmedia production work
  • What are the essential cost issues, where can you save money
  • Developing a transmedia production plan before you start
  • How to help large companies move into transmedia content production
  • Securing funding for your transmedia productions


Who Should Attend

Media Professionals, Producers, Marketers, Filmmakers


(Duration) Date

(2 Days) -

Registration Closing Date: -



9:30am to 5:30pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-

Full Course Fee*: S$3,103.00

*This course is supported for up to 90% subsidy under the IMDA Talent Assistance Specialised Training Grant (T-Assist). Terms and conditions apply. For more information, click here


Trainer Profile

Alison Norrington is a writer/producer, CEO, Founder & Chief Creative Director of storycentral, a London-based entertainment studio that incubates and develops ground-breaking transmedia properties with global partners in film, television, publishing, advertising, branding and gaming.

As the CEO/CCO of storycentral, Alison has worked on a range of intellectual properties that are founded on robust story worlds and have genuine and relevant touch points across a host of media channels. She specialises in fan incubation and engagement, extending IP, community building through story and storyworld strategy, incubation & development – all centered around a strong robust core of story architecture and theme.

Alison is a best-selling novelist and playwright, with an MA in Creative Writing & New Media and is a PhD researcher. Over her 20-year career she has worked with and consulted to Sundance TV, CBS Interactive, Walt Disney Imagineering, FOX International, AMC Networks, Harlequin Mills & Boon, McCann, Coca Cola, F&W Media, Eurovision Broadcasting Union, Cedars-Sinai Medical Centre. She is currently writing and producing a web-series with LA partners, a TV show with Swedish partners and continues to work with emerging filmmakers and storytellers at CBS Interactive, Sundance TV, DR (Danish TV & Radio), Boost HbG (Sweden), London Film School and Akademie Fur Kindermedien (Germany).

Alison is the writer and producer webseries“The Loedown”, author of 3 bestselling novels - “Class Act”, “Look Before You Leap” and “Three of a Kind” and creator of the first transmedia romcom “Staying Single”. She has also written plays “A Fish & A Bonsai” and “Pistols at Dawn". Alison launched storycentralLABS in 2012 after being a judge on a series of hackathons and watching creatives work around the clock on a brief generated purely for the purposes of hackathon content. storycentralLABS work with global events and partners to create a hackathon environment with a clear and tangible brief of an existing or in development IP with a major network or studio.

Alison runs workshops, training programs and labs worldwide and is a judge for a series of global media festival including Banff World Media Festival, International Emmy Awards, Canada Media Fund and Publishing Innovation Awards.



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