MASTERCLASS: Transmedia Production and Distribution
The world of filmmaking and broader content production has changed beyond recognition and the old rules need to be thrown away. This 2-day masterclass covers Norrington’s practical approach to developing transmedia projects and presents a new model for filmmakers and content providers to connect with their audiences.
This is very much a pragmatic look at the latest methods, tools and best practices from someone with practical experience and insight into what it takes to effectively tells stories in today’s digitally connected word.
- Developing transmedia ideas from scratch, what to look out for
- How to set up a transmedia production
- Working out the critical factors for achieving transmedia success
- How to define your success metrics, what to look for
- What skills will you need to make a transmedia production work
- What are the essential cost issues, where can you save money
- Developing a transmedia production plan before you start
- How to help large companies move into transmedia content production
- Securing funding for your transmedia productions
Who Should Attend
Media Professionals, Producers, Marketers, Filmmakers
(2 Days) -
Registration Closing Date: -
9:30am to 5:30pm
Fees (Inclusive of 7% GST)
Application Fee: S$53.50 -Waived-
Full Course Fee*: S$3,103.00
*This course is supported for up to 90% subsidy under the IMDA Talent Assistance Specialised Training Grant (T-Assist). Terms and conditions apply. For more information, click here
Alison Norrington is a writer/producer, CEO, Founder & Chief Creative Director of storycentral, a London-based entertainment studio that incubates and develops ground-breaking transmedia properties with global partners in film, television, publishing, advertising, branding and gaming.
As the CEO/CCO of storycentral, Alison has worked on a range of intellectual properties that are founded on robust story worlds and have genuine and relevant touch points across a host of media channels. She specialises in fan incubation and engagement, extending IP, community building through story and storyworld strategy, incubation & development – all centered around a strong robust core of story architecture and theme.
Alison is a best-selling novelist and playwright, with an MA in Creative Writing & New Media and is a PhD researcher. Over her 20-year career she has worked with and consulted to Sundance TV, CBS Interactive, Walt Disney Imagineering, FOX International, AMC Networks, Harlequin Mills & Boon, McCann, Coca Cola, F&W Media, Eurovision Broadcasting Union, Cedars-Sinai Medical Centre. She is currently writing and producing a web-series with LA partners, a TV show with Swedish partners and continues to work with emerging filmmakers and storytellers at CBS Interactive, Sundance TV, DR (Danish TV & Radio), Boost HbG (Sweden), London Film School and Akademie Fur Kindermedien (Germany).
Alison is the writer and producer webseries“The Loedown”, author of 3 bestselling novels - “Class Act”, “Look Before You Leap” and “Three of a Kind” and creator of the first transmedia romcom “Staying Single”. She has also written plays “A Fish & A Bonsai” and “Pistols at Dawn". Alison launched storycentralLABS in 2012 after being a judge on a series of hackathons and watching creatives work around the clock on a brief generated purely for the purposes of hackathon content. storycentralLABS work with global events and partners to create a hackathon environment with a clear and tangible brief of an existing or in development IP with a major network or studio.
Alison runs workshops, training programs and labs worldwide and is a judge for a series of global media festival including Banff World Media Festival, International Emmy Awards, Canada Media Fund and Publishing Innovation Awards.