MASTERCLASS: The Digital Producer



Using classroom lectures and real world practical team exercises, participants will acquire the inside scoop on how Digital Producers create, manage and update multimedia content for websites, social media, mobile applications, interactive media and other digital products.


Learning Outcomes

  • What is digital anyway? How broad is it and what does it cover? Web, Mobile, Apps, Digital Display, Video, EDMs, Interactive Media, Augmented Reality, Social Media, SEO/SEM
  • The general roles and responsibilities of a Digital Producer, what experience and skills you need to get started
  • Project phases and the Digital Producer's role in bringing them together: Discovery, Definition, Design, Development and Deployment
  • Getting Creative: Problem Solving, Innovation, Strategy and Abstract Thinking
  • Getting Technical: Understanding the lingo and becoming a translator
  • Tools of the Trade: Prototyping, Project Management, Team Management
  • Digital Production Methodologies: Waterfall, Agile and Scrum


Who Should Attend

Producers, Directors, Writers, Account Managers with some content creation experiences


(Duration) Date

(3 Days) -

Registration Closing Date: -



9:30am to 5:30pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-

Full Course Fee*: S$3,424.00

*This course is supported for up to 90% subsidy under the IMDA Talent Assistance Specialised Training Grant (T-Assist). Terms and conditions apply. For more information, click here


Trainer Profile

Lynette Reeves is a Senior Digital Producer for The Project Factory in Sydney, Australia and a regular tutor for AFTRS Open, the short course division of the Australian Film Television and Radio School. She is a digital producer with over 7 years of experience in the digital environment across all business sectors, working with $5,000 to over $100,000 budget across websites, responsive sites, apps, digital advertising campaigns, SEO/SEM, CRM, targeted marketing email campaigns, and social media.

Lynette works on a mobile-first philosophy and her personal mission is to help educate and inform others on the importance of a changing digital environment and how that should drive strategy and creativity.



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