MASTERCLASS: The Art of the Pitch



Do you have an idea bigger than “Game of Thrones” or “The Voice”?  Wanna be the new Shonda Rhimes or Ryan Murphy? Think you’re ready to run your own hard-boiled procedural or sexy soap?

Well, there’s something you gotta do first… PITCH IT.

“The Art of the Pitch” is designed to whip your TV idea - and pitching skills - into shape so you can slam dunk Singapore’s next hit series.

A 2-day masterclass dedicated to tweaking your idea, organising your pitch, and honing your selling skills. Whether you’re working on tomorrow’s hit sitcom or the next "Singapore Idol", we’ll whip your idea into shape… then give you a chance to pitch it to some of the industry’s top power players.

That’s right, this masterclass ends with a “Pitch Fest” where you’ll pitch to our panel of producers, writers, and executives from Singapore’s local TV industry!

Selling your first show - or your second - is never easy.  But with this masterclass… it just got a helluva lot easier.


Learning Outcomes

  • The must-have elements of every successful pitch
  • Organising your idea, both verbally and on paper
  • Visual tools that could help your pitch… and destroy it
  • Presenting relatable, three-dimensional characters
  • When to use props or a sizzle reel
  • Creating story ideas that prove your show can go the distance
  • Crafting the most important part of your pitch: the “emotional lens”


Who Should Attend

Producers, Writers, Production Managers


(Duration) Date

(2 Days) -

Registration Closing Date: -



9:30am to 5:30pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-

Full Course Fee*: S$3,103.00

*This course is supported for up to 90% subsidy under the IMDA Talent Assistance Specialised Training Grant (T-Assist). Terms and conditions apply. For more information, click here


Trainer Profile

Chad Gervich is a television producer, bestselling author, and award-winning playwright. He has written, produced and developed series, pilots and projects for nearly every network and studio in Hollywood, including E!’s After Lately, starring Chelsea Handler, Disney’s hit sitcom Dog With a Blog, Food Network’s Cupcake Wars, and ABC’s Wipeout. He also spent 5 years as a development executive with The Littlefield Company at NBC and Paramount Studios, and has taught and worked with TV producers around the globe.

Chad consulted on two Singaporean TV shows: Mediacorp/Channel 5’s reality-competition show The 5 Search, and the hit comedy Spouse For House, which has won three Asian Television Awards: Best Comedy, Best Comedy Screenplay and Best Performance in a Comedy.

Chad is also the author of bestselling books Small Screen, Big Picture: A Writer’s Guide to the TV Business, Psych’s Guide to Crime Fighting for the Totally Unqualified, and How To Manage Your Agent: A Writer’s Guide to Hollywood Representation.



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