MASTERCLASS: Entertainment Marketing Techniques



Does your entertainment media reach its intended audience? Are your consumers and fan base aware of your latest music download, television programme or film release? Entertainment Artists and Media Companies alike must integrate and fully embed their external and internal marketing with a brand influx of compelling transmedia content. Once done, how do you get your property noticed in the highly crowded mediascape?

Discover dynamic ways to amplify the spotlight on your brand the way Hollywood does it, to convert elusive and unengaged audience, to develop loyal and passionate fans who will willingly share your content across Omni Channel media to scale your reach.


Learning Outcomes

  • Learn how to create and sustain a brand influx of compelling content to unity your programming across Omni channel media
  • Develop an integrated omni marketing program to engage your audience across all channels
  • Utilize unique, compelling and differentiated content to optimize Search across Website, Apps, mobile, social and traditional media
  • Obtain techniques to engage online audience by pairing the right media content to the right channel at the right time
  • Capture audience in both physical & virtual locations by pairing content across mobile engagement marketing


Who Should Attend

This Masterclass is optimal for news & entertainment media agencies or corporate practitioners with prior exposure to digital and traditional marketing who seek to integrate their media channels, desire to infuse their marketing campaigns with unified, story-based content and interested in learning how to employ the use of automation, data, social and measurement tools to scale engagement capabilities to grow their audience, properties and business.


(Duration) Date

(2 Days) -

Registration Closing Date: -



9:30am to 5:30pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-

Full Course Fee*: S$2,675.00

*This course is supported for up to 90% subsidy under the IMDA Talent Assistance Specialised Training Grant (T-Assist). Terms and conditions apply. For more information, click here


Trainer Profile

Ronald C. Vining, Adjunct Professor & Fellow, Global Center for Digital Marketing at The University of Massachusetts - College of Management, Boston Former CMO & Group Marketing Director at Aspire Lifestyles, an International SOS Company, Singapore.

From Apple, the classic rock band Journey, to Google and The White House, Ron Vining brings a deep passion and diverse perspective to the field of brand experience marketing, having advanced over 25 of Interbrand's Top 100 Best Global Brands across the Americas, Asia and Europe.

Specializing in Omni-channel storytelling, Ron is focused on redefining enterprise and consumer engagement through the integration of a brand's compelling intellectual property, licenses and promoting relationships with high-profile influencers, leveraged across all media in the form of buzz marketing, content curation and product placement to create truly unique consumer experiences, acquisition and loyalty programs via immersive advertising, OOH displays, shopping environments, themed attractions & resorts, hardware/software, eLearning, product & sales enablement tools, literature, feature films, music, video games, mobile Apps, social media and Websites.

Blurring the lines between the physical and the digital, Ron develops innovative experiences for Consumer Electronics, Entertainment, Financial Services, Hospitality, Airline, Automotive, Internet Services, Premium Retail and Luxury brands. Within REIT, he has advised developers General Growth Properties, Simon Property Group and Weiner Development while authoring solutions for The Walt Disney Company, Everland Resort and Six Flags New England Theme & Water Parks. As an Elected Official, Ron was responsible for a public education district consisting of nine buildings totaling 1.2 million sq. ft., overseeing the budgeting, planning, design, construction, staffing and opening of six new state-of-the-art schools. As Deputy GM of America's fifth largest transit provider, The Massachusetts Bay Transportation Authority, he managed US$1.5B capital projects, spearheading public-private partnerships to create intermodal, mix-use developments.



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