MASTERCLASS: Blockbuster Brand Strategies and Techniques
This 2-day, hands-on and highly practical Brand Storytelling Masterclass is designed to equip senior to middle level professionals with the skills to enhance customer attraction, engagement, conversion and retention by making use of sophisticated storytelling techniques that unify all communications to enhance overall brand messaging and omni-channel marketing.
With a focus on driving revenue, enhancing consumer engagement and bringing brand experience to life, this intensive workshop was specifically created to provide actionable strategies and takeaways that will show you how to develop your own, compelling brand stories to unify current and future campaigns. Discover dynamic ways to amplify the spotlight on your brand the way Hollywood Blockbusters do it, to convert elusive and unengaged prospects, to develop loyal and passionate customers who will willingly share your brand message across omni channel media to scale your reach. Participants will also discover the latest marketing automation, listening, big data, social, measurement and internet of things engagement tools that enable scalability.
- Explore best practice on how storytelling enhances B2B & B2C customer experience and engagement
- Unlock the power behind telling transmedia brand stories about your company
- Learn how to create and sustain a brand influx of compelling brand stories to unify your messaging
- Understand the nuances and benefits of seeding storytelling in one channel over another
- Develop an integrated storytelling program to engage your B2B & B2C customers across all channels
- Utilize brand stories to engage customers, reducing bounce rate and increasing shares and repeat visits to optimise Search across Websites, Apps, mobile, social and traditional media
- Obtain storytelling techniques to engage online audience by pairing the right content to the right channel at the right time
- Uncover the latest automation, listening, big data, social, measurement and Internet of Things engagement tools that enable scalability
- Discover the secrets of successful companies who use brand storytelling across Omni-channel marketing
- Capture B2B & B2C customers in physical locations by pairing hybrid brand stories across mobile engagement marketing
Who Should Attend
This Masterclass is optimal for media companies, corporate practitioners or agency representative with prior exposure to digital and traditional marketing looking to integrate their media channels, desire to infuse their marketing campaigns with unified, story-based content and interested in learning how to employ the use of automation, data, social and measurement tools to scale engagement capabilities to grow their business.
(2 Days) -
Registration Closing Date: -
9:30am to 5:30pm
Fees (Inclusive of 7% GST)
Application Fee: S$53.50 -Waived-
Full Course Fee*: S$2,675.00
*This course is supported for up to 90% subsidy under the IMDA Talent Assistance Specialised Training Grant (T-Assist). Terms and conditions apply. For more information, click here
From Apple, Google and the Rock ’n Roll Hall of Fame band Journey, to Disney, Amex and The White House, Ronald C. Vining has advanced over 25 of the top 100 luxury, retail, hospitality, telco, financial services, insurance, airline, automotive, consumer electronics and entertainment brands. Creating innovative experiences for millions of users on behalf of 85% of Fortune 500 firms including Microsoft, Samsung, Intel, BMW, Cisco, Louis Vuitton, SAP, Levi Strauss and Verizon.
Ron fosters strategic synergies between enterprise and consumers by curating compelling content to generate a brand influx of organic buzz across Omni-channel media, immersive mobile ecosystems, augmented reality, themed physical environments, engaging product placements, licensing opportunities and differentiated loyalty programs across China, Japan and South East Asia.
As a subject matter expert, professional speaker and business advisor, Ron delivers tailored solutions, keynote presentations and engaging masterclass. Sharing his futurist marketing vision around topics such as; “Artificial Intelligence-based Marketing Automation,” ”Digital Disruption," ”Unlocking B2B2C Omni-Content Engagement," "Blockbuster Transmedia Brand Storytelling," "Dynamic CX: Customer Engagement & Consumer Experience," "Hyperconnected IoT Retail," "Rockstar Gravitas & Personal Branding" and "Impactful Media & Sales Presence" to audiences across the globe.
Ron is Founder of Singapore – based, Learnami AI Technologies, along with firms iPlenaria and BrandInflux, an IoT content consultancy specializing in B2B & B2C brand experience marketing, digital engagement strategies and loyalty programs. He is also a marketing Adjunct Professor & Fellow, Digital Media Lab at The University of Massachusetts - College of Management, Boston, Massachusetts, USA.