MASTERCLASS: Media Branding Strategy



This 2-day Masterclass gives media professionals the tools, knowledge, confidence and motivation to achieve satisfaction in their careers, while increasing the overall effectiveness and efficiency of television promotion and marketing departments.

The workshop explores best practices, breakthrough ideas and provide concrete solutions that can immediately be put to use.

The sessions are a chance to refresh strategic thinking, examine the latest tactics of television’s most successful networks, get inspired by great work, and hone creative and production skills.

These are the topics that will be covered during this Masterclass.

  • Dynamic Branding
  • Niche Marketing Skills
  • Paradox of Media Brands
  • Raise Programme Ratings
  • Working with Advertisers
  • Audience Management


Who Should Attend

Programme Managers, Advertising PR, Branding & Marketing Professionals in the Media Industry


(Duration) Date

(2 Days) -

Registration Closing Date: -



9:30am to 5:30pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-

Full Course Fee*: S$2,140.00

*This course is supported for up to 90% subsidy under the IMDA Talent Assistance Specialised Training Grant (T-Assist). Terms and conditions apply. For more information, click here


Trainer Profile

Lee Hunt is founder of Lee Hunt LLC, a New York-based consultancy focusing on brand strategy, on-air architecture, competitive analysis, and personnel training for television networks and media companies.

Lee is a strategist, trainer, and industry thought leader. His success in launching and positioning channel brands, in addition to his pioneering work in audience management have set many of the standards for our industry.

Lee began his career on the client side in the 1980s, launching and branding Lifetime, VH1 and TNT. In the 90’s he founded one of TV’s most successful creative services agencies, Lee Hunt Associates. In 1999, he sold LHA to the digital services company, Razorfish.

In 2001 Lee launched the strategic consultancy, Lee Hunt LLC (

Lee is also the author of Fundamentals of Television Advertising & Promotion and Break|Throughs, the quarterly anthology of innovative advertising & promotion.



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