MASTERCLASS: Content Strategy - The Hidden Power of Telling Omni-Channel Brand Stories
This intensive, 2-day Content Strategy Masterclass is designed to equip senior to middle level professionals with skills in creating, maximising and planning a compelling content program, focused on establishing an internal Content Creation Team / Content Studio within their existing Marketing Department (Advertising, Branding, Communications & Sales) to develop content that engages their consumers across hyper-targeted (segmented & qualified leads) and dynamic hybrid media (mobile, digital & traditional) channels to attract, engage, convert & retain customers.
With a focus on driving revenue, enhancing consumer engagement and bringing brand experience to life, this intensive, hands-on workshop was specifically created to provide actionable strategies and takeaways that will show you how to develop your own, engaging content and then embed them into current campaigns. Discover dynamic ways to amplify the spotlight on your brand the most iconic brands do it, to convert elusive and unengaged prospects, to develop loyal and passionate customers who will willingly share your brand message across omni channel media to scale your reach. Participants will also discover the latest marketing automation, listening, big data, social, measurement and internet of things engagement tools that enable scalability.
Case examples from both B2B and B2C organisations such as Alibaba, BASF, BlendTech, Changi Airport, Coca Cola, Disney, GE, Huawei, LEGO, McDonalds, Maersk, Philips, SAP, Siemens, Shell, Starbucks, Starhub, Total, Toys R Us, Trina, Yingli and many more will be referenced to demonstrate best practice.
- Establish an Internal Content Studio to create relevant, budget & time-sensitive media
- Save time & budget by creating an in-house Content Marketing & Distribution Center
- Provide valued internal solutions, external content ideation & delivery to senior leadership & clients
- Maximise resources by shifting agency spend on in-house content resources
- Effectively manage external & outsourced resources to support in-house activities
- Train existing employees to become Content-focused Creators
- Recruit Socially-savvy, Content-focused new hires
- Attract, Engage, Convert & Retain employees, clients, customers & brand fans with engaging content marketing tactics
- Strengthen organisational messaging across Advertising, Branding, Content Creation, Communications, Customer Service, Frontline, Human Resources, IT, Marketing, Sales & Social Media departments
- Utilise omni-channel content to unify & enhance messaging of Social Influencers, Online Communities, Tools, Videos, Images, Memes, Blogs, Slides, White Papers and much more
Who Should Attend
This Masterclass is optimal for media companies, corporate practitioners or agency representative with prior exposure to digital and traditional marketing looking to integrate their media channels, desire to infuse their marketing campaigns with unified, story-based content and interested in learning how to employ the use of automation, data, social and measurement tools to scale engagement capabilities to grow their business.
(2 Days) -
Registration Closing Date: -
9:30am to 5:30pm
Fees (Inclusive of 7% GST)
Application Fee: S$53.50 -Waived-
Full Course Fee*: S$2,354.00
*This course is supported for up to 90% subsidy under the IMDA Talent Assistance Specialised Training Grant (T-Assist). Terms and conditions apply. For more information, click here
From Apple, Google and the Rock ’n Roll Hall of Fame band Journey, to Disney, Amex and The White House, Ronald C. Vining has advanced over 25 of the top 100 luxury, retail, hospitality, telco, financial services, insurance, airline, automotive, consumer electronics and entertainment brands. Creating innovative experiences for millions of users on behalf of 85% of Fortune 500 firms including Microsoft, Samsung, Intel, BMW, Cisco, Louis Vuitton, SAP, Levi Strauss and Verizon.
Ron fosters strategic synergies between enterprise and consumers by curating compelling content to generate a brand influx of organic buzz across Omni-channel media, immersive mobile ecosystems, augmented reality, themed physical environments, engaging product placements, licensing opportunities and differentiated loyalty programs across China, Japan and South East Asia.
As a subject matter expert, professional speaker and business advisor, Ron delivers tailored solutions, keynote presentations and engaging masterclass. Sharing his futurist marketing vision around topics such as; “Artificial Intelligence-based Marketing Automation,” ”Digital Disruption," ”Unlocking B2B2C Omni-Content Engagement," "Blockbuster Transmedia Brand Storytelling," "Dynamic CX: Customer Engagement & Consumer Experience," "Hyperconnected IoT Retail," "Rockstar Gravitas & Personal Branding" and "Impactful Media & Sales Presence" to audiences across the globe.
Ron is Founder of Singapore – based, Learnami AI Technologies, along with firms iPlenaria and BrandInflux, an IoT content consultancy specializing in B2B & B2C brand experience marketing, digital engagement strategies and loyalty programs. He is also a marketing Adjunct Professor & Fellow, Digital Media Lab at The University of Massachusetts - College of Management, Boston, Massachusetts, USA.