WSQ Write Advertising Copy for Print Media


Businesses are often faced with the challenge of crafting succinct yet effective messages that communicate effectively to their audiences. The spark always seems to elude them, lost either in a chunk of words or simply lost in translation.

This unit examines the process of producing effective copy for print. Participants will learn to assess a creative brief, break it down and sift out the noise from the really important messages. They will then develop a sound advertising message through necessary research and understanding of the product/service. The process of multiplying creativity with language will culminate in the crafting of a compelling and powerful copy.

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