Social Media - Public Relations, Ethics and Crisis Management


This unit provides participants with the fundamentals of public relations on social media. While social media has given users the freedom to express and converse, it also allowed companies to directly communicate and engage their audiences and customers. At the same time, the risk of various types of social media crises has increased. In addition, social media has changed some fundamental ways marketing and public relations should be conducted, the way customers can and should be engaged, managed and nurtured. Besides teaching the new paradigm of marketing and public relations, the unit covers issues of ethics in social media and ways to manage crisis on social media.

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