WSQ Develop Media Product Knowledge (New Media)

 

The rapid rise of new media and its technologies has heralded a new age in advertising. This fast evolving phenomenon has shifted the advertising landscape into a world of increased communication channels and interactivity.  Understanding new media landscape and how to optimise its functions are therefore essential in achieving success for online marketing campaigns.

This unit offers an in-depth understanding of new media and its tremendous impact. Participants will learn about the various new media platforms and gainfully apply this knowledge in the context of planning for an effective digital campaign.

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