Social Media - Monitoring, Metrics and Analytics


This unit will delve into harvesting important data from social media platforms, strategies and campaigns. Conducting research on social media and ensuring that the data is accurate and bias-free. The power of social media platform lies in its ability to provide information that brings accuracy in targeting the audiences and customers. The unit will equip participants with a pragmatic approach to define performance measurement and management strategies for a digital media product. Besides tracking, analysis and measurement techniques, the unit also teaches participants the techniques in listening to online conversations; obtaining and understanding of brand sentiment while boosting visibility and accessibility to the correct set of audiences and customers.

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