WSQ Inspire, Produce and Manage the Generation of Creative Concepts and Ideas


This unit covers the outcomes required to inspire, produce and manage the generation of creative concepts and ideas. This includes: establishing a strategic framework to generate creative concepts and ideas; leading a creative team through the idea generation process; choosing a concept for further development and developing a project plan; conducting research and assessing resource requirements; proposing solutions to issues or challenges; and pitching the creative concept.

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