WSQ Implement Marketing Campaign for Film and TV Production

 

Learn to generate a detailed publicity campaign, which pitches and positions the film or production for the media and, in turn, for the public at large; liaising with promotional partners, theatre owners, studio executives, members of the film's cast and crew, opinion makers, critics and film; contacting and liaising with the press to place interviews with actors, director and other members of the project team; enhancing a film or production's visibility, and raising public awareness; increasing interest in the film/television production with post release marketing; and, overseeing and coordinating any damage control in the event of adverse publicity.

Learn the process of identifying marketing elements of a film or television production; implementing the marketing strategy to meet the needs of clients and industry/film’s key players and comply with legal and regulatory requirements of the industry in the host country.

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