WSQ Manage the Use of Analytics and Develop Data Strategies

SSG Course Ref No.: CRS-Q-0018838-CI / Funding Validity Period: 21 Nov 2016 - 30 Apr 2020


Use analytics to develop strategies in performance management and optimisation of a digital media product.



This unit covers the outcomes required to manage the use of analytics and develop data strategies. This includes establishing data strategies in relation to business objectives/ Key Performance Indicators (KPI) and goals; managing the research and analytic processes; suggesting modifications and improvements based on user feedback and analytics; measuring and evaluating components of data strategy; measuring effectiveness of data strategy; and creating executive reports to capture relevant analytics.


Learning Outcomes

  • Identify and assess business objectives/KPI and goals and establish data strategies including permission framework
  • Manage the research to collect relevant data for analytic processes
  • Evaluate user feedback and analytics to modify and improve data strategies
  • Measure and evaluate components of data strategy to produce an executive summary
  • Measure return on investment based on data strategy (if applicable)
  • Create executive reports to capture relevant analytics for use in budgeting decisions


Who Should Attend

Web Communications Specialists, Digital Marketing Managers, Business Analysts, User Experience Directors, Digital Media Project Managers


(Duration) Date

(2 Days) -

Registration Closing Date: -



9:00am to 6:00pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-


Course Type: Category A

SSG Funding* (70%)

MCES or ETS Funding* (90%)

WTS Funding* (95%)

Full Course Fee S$1,700.00 S$1,700.00 S$1,700.00
SSG Funding (S$1,190.00) (S$1,190.00) (S$1,190.00)
Nett Course Fee S$510.00 S$510.00 S$510.00
7% GST S$35.70 S$35.70 S$35.70
Total Fee Payable S$545.70 S$545.70 S$545.70
Additional Funding (S$0.00) (S$340.00) (S$425.00)
Nett Fee Payable S$545.70 S$205.70 S$120.70

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here


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