WSQ Inspire, Produce and Manage the Generation of Creative Concepts and Ideas

SSG Course Ref No.: CRS-Q-0026717-CI / Funding Validity Period: 13 Dec 2016 - 29 Jan 2021



This unit covers the outcomes required to inspire, produce and manage the generation of creative concepts and ideas. This includes: establishing a strategic framework to generate creative concepts and ideas; leading a creative team through the idea generation process; choosing a concept for further development and developing a project plan; conducting research and assessing resource requirements; proposing solutions to issues or challenges; and pitching the creative concept.


Learning Outcomes

  • Develop a strategic direction and framework to generate creative concepts and ideas
  • Conduct research and assess resource requirements as required by creative strategy Lead creative team through the idea generation process to develop preliminary concepts
  • Choose concept for further development and develop a project plan
  • Propose solutions to issues or challenges faced during concept development
  • Pitch the creative concept to relevant stakeholders


Who Should Attend

Creative Directors, Associate Creative Directors, Group Account Directors, Strategic Planning Directors, Executive Producers


(Duration) Date

(2 Days) Please email for the course dates.

Registration Closing Date: -



9:00am to 6:00pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-


Course Type: Category B

SSG Funding* (70%)

MCES or ETS Funding* (90%)

WTS Funding* (95%)

Full Course Fee S$1,200.00 S$1,200.00 S$1,200.00
SSG Funding (S$262.50) (S$262.50) (S$262.50)
Nett Course Fee S$937.50 S$937.50 S$937.50
7% GST S$84.00 S$84.00 S$84.00
Total Fee Payable S$1,021.50 S$1,021.50 S$1,021.50
Additional Funding (S$0.00) (S$612.50) (S$877.50)
Nett Fee Payable S$1,021.50 S$409.00 S$144.00

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here


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