WSQ Inspire, Produce and Manage the Generation of Creative Concepts and Ideas

SSG Course Ref No.: CRS-Q-0026717-CI / Funding Validity Period: 13 Dec 2016 - 29 Jan 2021



This unit covers the outcomes required to inspire, produce and manage the generation of creative concepts and ideas. This includes: establishing a strategic framework to generate creative concepts and ideas; leading a creative team through the idea generation process; choosing a concept for further development and developing a project plan; conducting research and assessing resource requirements; proposing solutions to issues or challenges; and pitching the creative concept.


Learning Outcomes

  • Develop a strategic direction and framework to generate creative concepts and ideas
  • Conduct research and assess resource requirements as required by creative strategy Lead creative team through the idea generation process to develop preliminary concepts
  • Choose concept for further development and develop a project plan
  • Propose solutions to issues or challenges faced during concept development
  • Pitch the creative concept to relevant stakeholders


Who Should Attend

Creative Directors, Associate Creative Directors, Group Account Directors, Strategic Planning Directors, Executive Producers


(Duration) Date

(2 Days) -

Registration Closing Date: -



9:00am to 6:00pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-


Course Type: Category B

SSG Funding*

MCES or ETS Funding*

WTS Funding*

Full Course Fee S$1,200.00 S$1,200.00 S$1,200.00
SSG Funding (S$262.50) (S$262.50) (S$262.50)
Nett Course Fee S$937.50 S$937.50 S$937.50
7% GST S$84.00 S$84.00 S$84.00
Total Fee Payable S$1,021.50 S$1,021.50 S$1,021.50
Additional Funding (S$0.00) (S$612.50) (S$877.50)
Nett Fee Payable S$1,021.50 S$409.00 S$144.00

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here


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