WSQ Increasing ROI through Market Profiling and Segmentation

SSG Course Ref No.: CRS-Q-0010043-CI / Funding Validity Period: 24 Nov 2016 - 30 Apr 2020


Acquire the knowledge to profile and segment the market to develop strategies that increase ROI.



Market profiling and segmentation help to outline important aspects of consumer needs, consumer behaviour, brand preferences, and product usage levels.  A segment profile would also provide a demographic and psychographic description of the segment, along with key measures of segment size and growth, which are important information that would help media professionals develop strategies to increase return on investment for their projects.

Participants will learn how to profile the market to implement and monitor marketing activities. This unit will equip participants with skills that include segmenting the market; selecting targeting strategies and tactics; profiling of a target or target segments; and developing positioning strategies and implementation activities to improve market performance.


Learning Outcomes

  • Segment the market and review the most effective marketing mix for the business
  • Identify the appropriate target market and profile target audience for the business
  • Develop an effective positioning strategy
  • Implement marketing activities in line with the marketing plan
  • Monitor and review marketing performance to ensure performance is maximised


Who Should Attend

  • Marketing Professionals
  • Branding and Promotional Professionals
  • Programming Managers

(Duration) Date

(3 Days) -

Registration Closing Date: -



9:00am to 6:00pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-


Course Type: Category A

SSG Funding* (70%)

MCES or ETS Funding* (90%)

WTS Funding* (95%)

Full Course Fee S$2,600.00 S$2,600.00 S$2,600.00
SSG Funding (S$1,820.00) (S$1,820.00) (S$1,820.00)
Nett Course Fee S$780.00 S$780.00 S$780.00
7% GST S$54.60 S$54.60 S$54.60
Total Fee Payable S$834.60 S$834.60 S$834.60
Additional Funding (S$0.00) (S$520.00) (S$650.00)
Nett Fee Payable S$834.60 S$314.60 S$184.60

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here


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