WSQ Implement Marketing Campaign for Film and TV Production

 

SSG Course Ref No.: CRS-Q-0016772-CI / Funding Validity Period: 24 Nov 2016 - 30 Apr 2020

 

Learn to identify marketing elements of a film/television production and implement effective marketing strategy.

 

Overview

Learn to generate a detailed publicity campaign, which pitches and positions the film or production for the media and, in turn, for the public at large; liaising with promotional partners, theatre owners, studio executives, members of the film's cast and crew, opinion makers, critics and film; contacting and liaising with the press to place interviews with actors, director and other members of the project team; enhancing a film or production's visibility, and raising public awareness; increasing interest in the film/television production with post release marketing; and, overseeing and coordinating any damage control in the event of adverse publicity.

Learn the process of identifying marketing elements of a film or television production; implementing the marketing strategy to meet the needs of clients and industry/film’s key players and comply with legal and regulatory requirements of the industry in the host country.

 

Learning Outcomes

  • Identify marketing strategy by reviewing the desired approach of the production with various stakeholders
  • Plan the launch of publicity campaign by preparing promotional materials and creating opportunities
  • Determine media outlets and ad buys based on available budget, territories and release times
  • Coordinate activities within the plan such as press junkets and cross-promotional activities to Identify marketing strategy by reviewing the desired approach of the production with various stakeholders
  • Plan the launch of publicity campaign by preparing promotional materials and creating opportunities
  • Determine media outlets and ad buys based on available budget, territories and release times
  • Coordinate activities within the plan such as press junkets and cross-promotional activities to maximise interest in the production
  • Write persuasive copy for marketing materials to create interest in the film/TV production
  • Coordinate damage control to manage any negative publicity during the marketing campaign
  • Participate in post-launch review of the publicity campaign to determine its effectiveness in maximizing theatre attendance/viewing audience. interest in the production
  • Write persuasive copy for marketing materials to create interest in the film/TV production
  • Coordinate damage control to manage any negative publicity during the marketing campaign
  • Participate in post-launch review of the publicity campaign to determine its effectiveness in maximizing theatre attendance/viewing audience.

 

Who Should Attend

Network Promotions Managers, Film Distributors

 

(Duration) Date

(4 Days) -

Registration Closing Date: -

 

Time

9:00am to 6:00pm

 

FEES (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-

 

Course Type: Category A

SSG Funding* (70%)

MCES or ETS Funding* (90%)

WTS Funding* (95%)

Full Course Fee S$2,900.00 S$2,900.00 S$2,900.00
SSG Funding (S$2,030.00) (S$2,030.00) (S$2,030.00)
Nett Course Fee S$870.00 S$870.00 S$870.00
7% GST S$60.90 S$60.90 S$60.90
Total Fee Payable S$930.90 S$930.90 S$930.90
Additional Funding (S$0.00) (S$580.00) (S$725.00)
Nett Fee Payable S$930.90 S$350.90 S$205.90

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here

 

« Back Registration Form