WSQ Conduct Market Research

SSG Course Ref No.: CRS-Q-0018168-CI / Funding Validity Period: 24 Nov 2016 - 30 Apr 2020


Acquire the knowledge of implementing all aspects of a market research plan.



This unit covers implementing all aspects of conducting research; developing survey tools; recruiting respondents; gathering data and information from respondents; analysing and interpreting research information; and, preparing research reports with recommendations.


Learning Outcomes

  • Develop survey tools and conduct desk research which gather the required data
  • Recruit appropriate respondents for qualitative research
  • Select an appropriate sample for quantitative research
  • Gather and analyse data/information from respondents to meet the needs of the brief
  • Interpret trends, market developments and competitor market performance relevant to meet the needs of the brief
  • Prepare research reports which are acceptable to the client
  • Recommend a focus of appeal for marketing strategies for a product/service which is acceptable to the client

Who Should Attend

Business Managers, Directors, Project Managers, Business Analysts


(Duration) Date

(2 Days) -

Registration Closing Date: -



9:00am to 6:00pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-


Course Type: Category A

SSG Funding* (70%)

MCES or ETS Funding* (90%)

WTS Funding* (95%)

Full Course Fee S$1,700.00 S$1,700.00 S$1,700.00
SSG Funding (S$1,190.00) (S$1,190.00) (S$1,190.00)
Nett Course Fee S$510.00 S$510.00 S$510.00
7% GST S$35.70 S$35.70 S$35.70
Total Fee Payable S$545.70 S$545.70 S$545.70
Additional Funding (S$0.00) (S$340.00) (S$425.00)
Nett Fee Payable S$545.70 S$205.70 S$120.70

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here


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