WSQ Conduct Market Research

SSG Course Ref No.: CRS-Q-0018168-CI / Funding Validity Period: 24 Nov 2016 - 30 Apr 2019

 

Acquire the knowledge of implementing all aspects of a market research plan.

 

Overview

This unit covers implementing all aspects of conducting research; developing survey tools; recruiting respondents; gathering data and information from respondents; analysing and interpreting research information; and, preparing research reports with recommendations.

 

Learning Outcomes

  • Develop survey tools and conduct desk research which gather the required data
  • Recruit appropriate respondents for qualitative research
  • Select an appropriate sample for quantitative research
  • Gather and analyse data/information from respondents to meet the needs of the brief
  • Interpret trends, market developments and competitor market performance relevant to meet the needs of the brief
  • Prepare research reports which are acceptable to the client
  • Recommend a focus of appeal for marketing strategies for a product/service which is acceptable to the client

Who Should Attend

Business Managers, Directors, Project Managers, Business Analysts

 

(Duration) Date

(2 Days) Please email Marketing@MediaAcademy.sg for the course dates.

 

Time

9:00am to 6:00pm

 

Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-

Course Fee: S$1,284.00

Course Type:   Category B  
C o u r s e   F e e   A f t e r   S u b s i d y *

Self

Sponsored

Singapore Citizens and Permanent Residents S$1,029.00
SkillsFuture Mid-Career Enhanced Subsidy S$434.00
Workfare Training Support Scheme (WTS) S$144.00

Company

Sponsored

Singapore Citizens and Permanent Residents S$1,029.00
Enhanced Training Support (ETS)# S$434.00
Workfare Training Support Scheme (WTS)# S$144.00

#Applicable only to Small Medium Enterprise (SME).

*Terms and conditions apply. For more information, click here

 

« Back Registration Form