Social Media - Monitoring, Metrics and Analytics

SSG Course Ref No.: CRS-N-0047029 / Funding Validity Period: 10 Apr 2018 - 30 Apr 2020

This unit may be taken as part of the Specialist Diploma in Social Media Marketing and Online Content Creation. This unit is to be taken in conjunction with "Social Media - Public Relations, Ethics and Crisis Management".



This unit will delve into harvesting important data from social media platforms, strategies and campaigns. Conducting research on social media and ensuring that the data is accurate and bias-free. The power of social media platform lies in its ability to provide information that brings accuracy in targeting the audiences and customers. The unit will equip participants with a pragmatic approach to define performance measurement and management strategies for a digital media product. Besides tracking, analysis and measurement techniques, the unit also teaches participants the techniques in listening to online conversations; obtaining and understanding of brand sentiment while boosting visibility and accessibility to the correct set of audiences and customers.


Learning Outcomes

  • Introduction to social media research; Qualitative approaches to research; Quantitative methods to research; Common errors and biases associated to research
  • Monitoring, analytics and metrics on owned and third party websites
  • Monitoring VS Social Listening
  • The performance measurement and analytics framework
  • Defining data strategies that are aligned to the strategic needs of the business
  • Web metrics and search engine optimization


Who Should Attend

Creative Directors, Project Managers & Producers, Information Architects, Chief Technology Officers, Business Development Representatives, Quality Assurance Analysts


(Duration) Date

(30 Hours) 4, 6, 11, 13, 18, 20, 25, 27 May, 1 and 3 June 2020

Registration Closing Date: 13 April 2020



7:00pm to 10:00pm (Weekdays)

9:00am to 6:00pm (Saturdays)


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-


Course Type: Category A

SSG Funding* (70%)

MCES or ETS Funding* (90%)

WTS Funding* (95%)

Full Course Fee S$2,700.00 S$2,700.00 S$2,700.00
SSG Funding (S$1,890.00) (S$1,890.00) (S$1,890.00)
Nett Course Fee S$810.00 S$810.00 S$810.00
7% GST S$56.70 S$56.70 S$56.70
Total Fee Payable S$866.70 S$866.70 S$866.70
Additional Funding (S$0.00) (S$540.00) (S$675.00)
Nett Fee Payable S$866.70 S$326.70 S$191.70

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here



« Back Registration Form