WSQ Write and Edit Copy for Interactive Media Projects

SSG Course Ref No.: CRS-Q-0023926-CI / Funding Validity Period: 24 Nov 2016 - 28 May 2019

This unit may be taken as part of the Specialist Diploma in Social Media Marketing and Online Content Creation.

 

Learn how to identify the appropriate Interactive Medium and customise copy so as to reach out to the target audience in this growing market.

 

Overview

In order to reach out to a growing market with an increasing demand for online and mobile marketing, the content for such platform has to be customised to attract your target audience.

In this course, you will be taught to identify the unique aspects of the communication medium or platform to be deployed to write and edit copy accordingly.

 

Learning Outcomes

  • Identify the purpose and target audience of the interactive media project to determine the approach to be adopted to write the interactive copy
  • Identify the unique aspects of the communication medium or platform to be deployed to write and edit copy accordingly
  • Apply the principles of grammar when writing the copy to facilitate communication in the language used
  • Layout the text-based content in the copy to present information to the user / reader in an organised manner
  • Understand search engine optimisation techniques to match the relevancy of the copy with the search query of the Internet user
  • Write and edit text for interactive projects to make content more accessible to the reader or user of specific platform
  • Learn about legal implications that may arise from presenting the wrong information

 

Who Should Attend

Web Administrators, Digital Media Executives, Copywriters

 

(Duration) Date

(25 Hours) Please email Marketing@MediaAcademy.sg for the course dates.

 

Time

7:00pm to 10:00pm (Weekdays)

9:00am to 6:00pm (Weekends)

 

Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-

 

Course Type: Category A

SSG Funding* (70%)

MCES or ETS Funding* (90%)

WTS Funding* (95%)

Full Course Fee S$1,800.00 S$1,800.00 S$1,800.00
SSG Funding (S$1,260.00) (S$1,260.00) (S$1,260.00)
Nett Course Fee S$540.00 S$540.00 S$540.00
7% GST S$37.80 S$37.80 S$37.80
Total Fee Payable S$577.80 S$577.80 S$577.80
Additional Funding (S$0.00) (S$360.00) (S$450.00)
Nett Fee Payable S$577.80 S$217.80 S$127.80

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here

 

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