WSQ Write a Concept Proposal to Pitch to a Client

SSG Course Ref No.: CRS-Q-0008253-CI / Funding Validity Period: 17 Jul 2017 - 30 Apr 2020


Conceptualise and distill creative ideas from a creative brief; develop a clear pitch presentation complete with a comprehensive concept pitch paper.



This unit covers the process of generating and researching a concept, and determining relevant conventions of form and genre; writing and revising the outline/treatment and draft to industry standards; conducting pre-pitch research, budget research and preparing a verbal and written pitch to a client.


Learning Outcomes

  • Visual Grammar, shot sizes, writing for the spoken word and how to formulate a communicatively clear AV script.
  • How to plan for and take a thorough and helpful creative brief.
  • How to use the brief for creative direction. Where to seek creative inspiration.
  • How to distill creative ideas and how to develop a clear AV Storyboard.
  • How to write for different target demographics and be aware of other factors that will affect your script such as language versioning, duration and tone.
  • How to prepare for a pitch. The ingredients that need to be included in a pitch presentation handout and how to pitch with greater confidence and poise.


Who Should Attend

Writers, Directors, Producers, Feature Journalists


(Duration) Date

(3 Days) -



9:00am to 6:00pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-


Course Type: Category A

SSG Funding* (70%)

MCES or ETS Funding* (90%)

WTS Funding* (95%)

Full Course Fee S$2,600.00 S$2,600.00 S$2,600.00
SSG Funding (S$1,820.00) (S$1,820.00) (S$1,820.00)
Nett Course Fee S$780.00 S$780.00 S$780.00
7% GST S$54.60 S$54.60 S$54.60
Total Fee Payable S$834.60 S$834.60 S$834.60
Additional Funding (S$0.00) (S$520.00) (S$650.00)
Nett Fee Payable S$834.60 S$314.60 S$184.60

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here


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