WSQ Write Advertising Copy for Print Media

SSG Course Ref No.: CRS-Q-0022792-CI / Funding Validity Period: 24 Nov 2016 - 29 Jan 2021


Write effective messages for print media to capture the attention of your audience and meet advertising objectives.



Businesses are often faced with the challenge of crafting succinct yet effective messages that communicate effectively to their audiences. The spark always seems to elude them, lost either in a chunk of words or simply lost in translation.

This unit examines the process of producing effective copy for print. Participants will learn to assess a creative brief, break it down and sift out the noise from the really important messages. They will then develop a sound advertising message through necessary research and understanding of the product/service. The process of multiplying creativity with language will culminate in the crafting of a compelling and powerful copy.


Learning Outcomes

  • Understand the different types of creative brief and their purposes
  • Identify what are the objectives and deliverables of the advertisement
  • Create a unique selling proposition to generate advertising ideas and write effective copy
  • Conduct simple market research to understand the product or service and its target audience
  • Understand how to apply the AIDA formula to the advertisement copy
  • Craft an effective headline for print advertisements
  • Acquire tips on how to highlight features and benefits of the product or service in the advertisement copy
  • Learn how to write copy that is understandable to the target audience
  • Develop a call to action within the advertisement


Who Should Attend

Editorial Assistants, Copywriters, Advertising Professionals, Marketing Professionals, New Media Professionals, Sales Professionals


(Duration) Date

(3 Days) -



9:00am to 6:00pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-


Course Type: Category B

SSG Funding*

MCES or ETS Funding*

WTS Funding*

Full Course Fee S$1,800.00 S$1,800.00 S$1,800.00
SSG Funding (S$303.75) (S$303.75) (S$303.75)
Nett Course Fee S$1,496.25 S$1,496.25 S$1,496.25
7% GST S$126.00 S$126.00 S$126.00
Total Fee Payable S$1,622.25 S$1,622.25 S$1,622.25
Additional Funding (S$0.00) (S$708.75) (S$1,406.25)
Nett Fee Payable S$1,622.25 S$913.50 S$216.00

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here


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