WSQ Plan Content for Web and Multimedia Products

SSG Course Ref No.: CRS-Q-0010641-CI / Funding Validity Period: 24 Nov 2016 - 29 Jan 2021


Plan the content for an interactive media product by identifying key messages, themes, tone and personality of written content.



This course is open to all marketing professionals who are involved in planning websites or multimedia products.  It teaches the techniques of designing information architect, content classifying and planning to improve the online communications and effectiveness of the websites. The skills include identifying key messages for written content; developing a site structure given the required information; specifying visual and publishing guidelines.


Learning Outcomes

  • Collect and analyze product or project information to identify messages and themes for the content
  • Direct research and craft an executive summary to guide the development of a digital media product
  • Seek permission to use material in which others hold intellectual property rights to be used as part of the content
  • Brief experts in other storytelling tools so that they can produce material that will support, and enhance the messages in text-based content
  • Determine usability issues and relevant accessibility standards and guidelines, especially relating to the inputting and display of text content across different platforms
  • Direct the creation of a style guide to outline the design elements and desired look


Who Should Attend

Strategists, Information Architects, Art Directors, Senior Designers, Project Managers, Copywriters


(Duration) Date

(2 Days) -

Registration Closing Date: -



9:00am to 6:00pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-


Course Type: Category B

SSG Funding*

MCES or ETS Funding*

WTS Funding*

Full Course Fee S$1,200.00 S$1,200.00 S$1,200.00
SSG Funding (S$262.50) (S$262.50) (S$262.50)
Nett Course Fee S$937.50 S$937.50 S$937.50
7% GST S$84.00 S$84.00 S$84.00
Total Fee Payable S$1,021.50 S$1,021.50 S$1,021.50
Additional Funding (S$0.00) (S$612.50) (S$877.50)
Nett Fee Payable S$1,021.50 S$409.00 S$144.00

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here


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