WSQ Market Trends Analysis and Industry Development

SSG Course Ref No.: CRS-Q-0017887-CI / Funding Validity Period: 24 Nov 2016 - 30 Apr 2019

 

Analyse market trends to gain insights and identify target audience.

 

Overview

This unit covers the outcomes required to analyse market trends and industry development. This includes assessing current competency of company, competitors and/or new media product/service; understanding and application of best practices in legal and regulatory framework; analysing consumer use of company’s new media product/service and substitutes by competitors; identifying market opportunities and associated business models; and conducting ongoing market research during product development. 

 

Learning Outcomes

  • Conduct situational analysis to assess current competency of company, competitors and/or new media
  • Analyse market trends, industry development in new media to gain insights and identify target audience
  • Modify features of new media product/service through analysis of consumers' use of company's and competitors' new media product/service and market usage
  • Develop a proposal for new product/service by identifying market opportunities and associated business models in order to grow the business
  • Measure consumer receptiveness of new media concept through presenting new media concept to target audience
  • Recommend direction for pre-production or adapting of current products or services through inferences from findings
  • Conduct ongoing market research during product development to ensure product is appropriate for the market

 

Who Should Attend

Business Managers, Directors, Project Managers, Business Analysts

 

(Duration) Date

(2 Days) Please email Marketing@MediaAcademy.sg for the course dates.

 

Time

9:00am to 6:00pm

 

Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-

 

Course Type: Category B

SSG Funding* (70%)

MCES or ETS Funding* (90%)

WTS Funding* (95%)

Full Course Fee S$1,200.00 S$1,200.00 S$1,200.00
SSG Funding (S$255.00) (S$255.00) (S$255.00)
Nett Course Fee S$945.00 S$945.00 S$945.00
7% GST S$84.00 S$84.00 S$84.00
Total Fee Payable S$1,029.00 S$1,029.00 S$1,029.00
Additional Funding (S$0.00) (S$595.00) (S$855.00)
Nett Fee Payable S$1,029.00 S$434.00 S$144.00

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here

 

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