WSQ Manage Media Relations

SSG Course Ref No.: CRS-Q-0024132-CI / Funding Validity Period: 21 Nov 2016 - 31 Oct 2019

 

Learn how to plan, track, manage a comprehensive media programme and handle media relations.

 

Overview

This course covers the competencies needed to plan, track and manage media relations. It will cover the process of planning, tracking and managing media relations programs to meet the needs of different media and complying with legal and regulatory requirements of the industry.

 

Learning Outcomes

  • Build professional relationships with both local and foreign journalists
  • Work with different types of media including print, broadcast, news agencies and the digital media, to communicate key messages accurately and effectively
  • Communicate effectively with different media through a range of tools including media pitching, press releases, press conference and media briefings, media interviews and handling of media  enquiries
  • Track and analyse media reports accurately and professionally
  • Plan, track and manage a comprehensive media programme
  • To support the Crisis Management Team in the event of a crisis

 

Who Should Attend

Public Relations Executives & Managers, Corporate Communications Managers, Spokespersons

 

(Duration) Date

(3 Days) 16 to 18 January 2019

 

Time

9:00am to 6:00pm

 

Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-

 

Course Type: Category A

SSG Funding* (70%)

MCES or ETS Funding* (90%)

WTS Funding* (95%)

Full Course Fee S$2,600.00 S$2,600.00 S$2,600.00
SSG Funding (S$1,820.00) (S$1,820.00) (S$1,820.00)
Nett Course Fee S$780.00 S$780.00 S$780.00
7% GST S$54.60 S$54.60 S$54.60
Total Fee Payable S$834.60 S$834.60 S$834.60
Additional Funding (S$0.00) (S$520.00) (S$650.00)
Nett Fee Payable S$834.60 S$314.60 S$184.60

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here

 

 

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