WSQ Manage IP at a Strategic Level

SSG Course Ref No.: CRS-Q-0019239-CI / Funding Validity Period: 21 Nov 2016 - 30 Apr 2020

This unit may be taken as part of the Specialist Diploma in Social Media Marketing and Online Content Creation.


Understand appropriate legal measures to protect IP and learn how to incorporate it into business strategies.



Intellectual property protection is critical to fostering innovation. Without protection of ideas, businesses and individuals would not reap the full benefits of their inventions and would focus less on research and development. This is particularly important in the media industry as creative ideas and artists need to be protected against not getting full compensation for their creations, which would lead to a suffering of their cultural vitality. 

This unit teaches participants how to manage intellectual property (IP) at a strategic level. The unit covers education on the basic definitions of IP-related terms, as well as identifying key IP assets that are in alignment with business strategies. The unit also includes understanding appropriate legal measures to protect IP where applicable and appropriate, incorporating IP into business strategies and defining internal policies and processes to manage IP.


Learning Outcomes

  • Understand role of IP in building value, in the context of a business plan
  • Understand appropriate legal measures to manage and protect IP where applicable and appropriate
  • Understand costs and terms of conditions for sale or licensing of IP, management and creation costs of IP.
  • Identify internal policies and processes to provide appropriate level of control, ownership, disclosure, or protection of IP
  • Define internal policies and processes to manage IP


Who Should Attend

Platform Managers, New Media Content Producers, Executive Producers, IDM Project Managers


(Duration) Date

(27 Hours) 25, 27 August, 1,3, 8, 10, 15, 17 and 22 September 2020

Registration Closing Date: 4 August 2020



7:00pm to 10:00pm (weekdays)

9:00am to 6:00pm (Saturdays)


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-


Course Type: Category A

SSG Funding* (70%)

MCES or ETS Funding* (90%)

WTS Funding* (95%)

Full Course Fee S$2,600.00 S$2,600.00 S$2,600.00
SSG Funding (S$1,820.00) (S$1,820.00) (S$1,820.00)
Nett Course Fee S$780.00 S$780.00 S$780.00
7% GST S$54.60 S$54.60 S$54.60
Total Fee Payable S$834.60 S$834.60 S$834.60
Additional Funding (S$0.00) (S$520.00) (S$650.00)
Nett Fee Payable S$834.60 S$314.60 S$184.60

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here


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