WSQ Develop Media Product Knowledge (New Media)

SSG Course Ref No.: CRS-Q-0009721-CI / Funding Validity Period: 24 Nov 2016 - 30 Apr 2020


Develop a strong understanding of new media platforms to improve marketing campaigns.



The rapid rise of new media and its technologies has heralded a new age in advertising. This fast evolving phenomenon has shifted the advertising landscape into a world of increased communication channels and interactivity.  Understanding new media landscape and how to optimise its functions are therefore essential in achieving success for online marketing campaigns.

This unit offers an in-depth understanding of new media and its tremendous impact. Participants will learn about the various new media platforms and gainfully apply this knowledge in the context of planning for an effective digital campaign.


Learning Outcomes

  • Understand the Digital Marketing landscape and its impact on Digital Advertising
  • Understand the characteristics of the different new media platforms, and how they are best suited for differing digital advertising campaigns
  • Review the various new media marketing tools available in the market and the considerations behind applying them in an online advertising campaign
  • Acquire a comprehensive overview of a Digital Marketing Framework which includes planning, execution and measurement processes
  • Apply the steps required in planning for a new media site and/or digital advertising campaign


Who Should Attend

Sales Professionals, Marketing Professionals, Media Product Pricing Professionals, New Media Professionals


(Duration) Date

(2 Days) -

Registration Closing Date: -



9:00am to 6:00pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-


Course Type: Category A

SSG Funding* (70%)

MCES or ETS Funding* (90%)

WTS Funding* (95%)

Full Course Fee S$1,700.00 S$1,700.00 S$1,700.00
SSG Funding (S$1,190.00) (S$1,190.00) (S$1,190.00)
Nett Course Fee S$510.00 S$510.00 S$510.00
7% GST S$35.70 S$35.70 S$35.70
Total Fee Payable S$545.70 S$545.70 S$545.70
Additional Funding (S$0.00) (S$340.00) (S$425.00)
Nett Fee Payable S$545.70 S$205.70 S$120.70

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here


« Back Registration Form