WSQ Develop Media Product Knowledge (Mainstream Media)

SSG Course Ref No.: CRS-Q-0021005-CI / Funding Validity Period: 24 Nov 2016 - 30 Apr 2019


Develop a strong understanding of mainstream media platforms to improve marketing campaigns.



This unit will give participants an in depth understanding of what Mainstream Media information is needed together with strategies of how to effectively source and analyze the data to ensure success. It covers the entire process including the identifying of product information necessary in the context of the media sales cycle, gathering of competitive market information, validating the information gathered and the analyzing of the information that meets the needs of the sales process.


Learning Outcomes

  • Identify the types of Mainstream Media product information required in media planning
  • Gather media information through various internal and external sources
  • Validate the relevance, currency and reliability of the information gathered
  • Analyze media information for use in media planning
  • Interpret data and present it in a compelling and positive way


Who Should Attend

Sales Professionals, Marketing Professionals, Media Product Pricing Professionals, Mainstream Media Professionals


(Duration) Date

(2 Days) -



9:00am to 6:00pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-

Course Fee: S$1,284.00

Course Type:   Category B  
C o u r s e   F e e   A f t e r   S u b s i d y *



Singapore Citizens and Permanent Residents S$1,134.00
SkillsFuture Mid-Career Enhanced Subsidy S$784.00
Workfare Training Support Scheme (WTS) S$144.00



Singapore Citizens and Permanent Residents S$1,134.00
Enhanced Training Support (ETS)# S$784.00
Workfare Training Support Scheme (WTS)# S$144.00

#Applicable only to Small Medium Enterprise (SME).

*Terms and conditions apply. For more information, click here


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