WSQ Develop Media Product Knowledge (Mainstream Media)


SSG Course Ref No.: CRS-Q-0021005-CI / Funding Validity Period: 24 Nov 2016 - 31 Oct 2019


Develop a strong understanding of mainstream media platforms to improve marketing campaigns.



This unit will give participants an in depth understanding of what Mainstream Media information is needed together with strategies of how to effectively source and analyze the data to ensure success. It covers the entire process including the identifying of product information necessary in the context of the media sales cycle, gathering of competitive market information, validating the information gathered and the analyzing of the information that meets the needs of the sales process.


Learning Outcomes

  • Identify the types of Mainstream Media product information required in media planning
  • Gather media information through various internal and external sources
  • Validate the relevance, currency and reliability of the information gathered
  • Analyze media information for use in media planning
  • Interpret data and present it in a compelling and positive way


Who Should Attend

Sales Professionals, Marketing Professionals, Media Product Pricing Professionals, Mainstream Media Professionals


(Duration) Date

(2 Days) -



9:00am to 6:00pm


FEES (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-


Course Type: Category A

SSG Funding* (70%)

MCES or ETS Funding* (90%)

WTS Funding* (95%)

Full Course Fee S$1,700.00 S$1,700.00 S$1,700.00
SSG Funding (S$1,190.00) (S$1,190.00) (S$1,190.00)
Nett Course Fee S$510.00 S$510.00 S$510.00
7% GST S$35.70 S$35.70 S$35.70
Total Fee Payable S$545.70 S$545.70 S$545.70
Additional Funding (S$0.00) (S$340.00) (S$425.00)
Nett Fee Payable S$545.70 S$205.70 S$120.70

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here


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