WSQ Audience Identification and Communications Optimisation

SSG Course Ref No.: CRS-Q-0018750-CI / Funding Validity Period: 24 Nov 2016 - 29 Jan 2021


Learn how to optimise research data to identify the ideal audience and achieve better communication.



This unit covers the outcomes required to use research data to identify the ideal audience and optimum method of communication. This includes creating methods of communication with the consumers; identifying, classifying, and supervising the collection of data from the target audience; collating and analysing user data; presenting research findings; and consulting with the product development team. 


Learning Outcomes

  • Create methods of communication with current consumers
  • Identify and classify the target audience for the information-gathering activities
  • Supervising the collection of data from target audience
  • Collate and analyse user data
  • Present research findings to relevant stakeholders
  • Consult with product development team


Who Should Attend

Business Managers, Directors, Project Managers, Business Analysts


(Duration) Date

(3 Days) -

Registration Closing Date: -



9:00am to 6:00pm


Fees (Inclusive of 7% GST)

Application Fee: S$53.50 -Waived-


Course Type: Category B

SSG Funding*

MCES or ETS Funding*

WTS Funding*

Full Course Fee S$1,800.00 S$1,800.00 S$1,800.00
SSG Funding (S$375.00) (S$375.00) (S$375.00)
Nett Course Fee S$1,425.00 S$1,425.00 S$1,425.00
7% GST S$126.00 S$126.00 S$126.00
Total Fee Payable S$1,551.00 S$1,551.00 S$1,551.00
Additional Funding (S$0.00) (S$875.00) (S$1,335.00)
Nett Fee Payable S$1,551.00 S$676.00 S$216.00

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here


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