Specialist Diploma in Social Media Marketing and Online Content Creation

SSG Course Ref No.: CRS-N-0045484 / Funding Validity Period: 1 Feb 2018 - 31 Oct 2019

     

 

Introduction

Developed and delivered by industry professionals, this Specialist Diploma is specially designed to provide marketers with essential skills in designing, executing, tracking, monitoring, measuring and improving online marketing campaigns and social media marketing.

This Specialist Diploma is also focused on producing content (video, photos and media) for online marketing purposes. Backed by decades of experience in broadcast television, this programme will also impart the important fundamentals on making online content engaging.

 

Career Prospects

Digital Marketer, Social Media Marketer, Online Content Creator and Vlogger

 

Learning Outcomes

  • Find out the important skills in planning and executing an online and/or social media marketing campaign.
  • Learn about the skills in making media for online and social media channels.
  • Understand how to track, analyse and monitor on social media and online.
  • Learn the ways to manage an online and/or social media crisis.
  • Understand key issues pertaining to ethics when planning engagement or marketing initiatives. The principles of online/social media engagement.
  • Gain knowledge in managing IP: creation, management, ownership, negotiation, control, disclosure and valuating.

 

Outline

The Specialist Diploma in Social Media Marketing and Online Content Creation consists of 7 modules of study.

  1. Develop and Manage Strategic Plan for a Digital Media Product
  2. Write and Edit Copy for Interactive Media Projects
  3. Making Online Content
  4. Promote Products and Services on Social Media
  5. Social Media - Monitoring, Metrics and Analytics
  6. Social Media - Public Relations, Ethics and Crisis Management
  7. Manage IP at a Strategic Level

 

Mode of Training

Theory & Practical

 

Assessment Method

  • All units will conclude with a compulsory assessment.
  • Assessments may include role plays, quizzes, assignments, projects, and written examinations.
  • Participants need to achieve at least 75% attendance for each unit before they are allowed to sit for the assessment.

 

Certificate

Participants will be awarded the Specialist Diploma in Social Media Marketing and Online Content Creation from Singapore Media Academy upon successful completion of all modules.

Participants will also receive a WSQ Statement of Attainment (SOA) upon successful completion of each WSQ unit and its assessment.

 

Trainer Profiles

(Promote Products and Services on Social Media -- Social Media - Monitoring, Metrics and Analytics -- Social Media - Public Relations, Ethics and Crisis Management)

Chye Choon Hoong (Adrian)

Adrian graduated with an Honours Degree in Engineering (Computer Engineering) and also holds a Degree of Master of Science in Technopreneurship and Innovation, obtained from the Nanyang Technological University (NTU).

He is the General Manager of Mediafreaks Group, an award winning digital media company focusing on digital marketing, e-commerce and animation products and services.

Adrian is an Associate Lecturer with Nanyang Technological University, UniSIM, Ngee Ann Polytechnic and a Trainer of the iThink and iSTAR Programme with Singapore Armed Forces (SAF). He is also certified in Google AdWords and Advanced Search Engine Optimisation (ASEO).

 

(Develop and Manage Strategic Plan for a Digital Media Product)

Azhar Bin Azib

A Data Architect by training and a Marketer and Disruptive Change Leader by practice. Over the 25 years of his corporate career, Azhar was given the opportunity to lead and participate in significant capability building and organisational transformation projects at regional and global levels, for some of the world’s biggest brands. The common denominator across all of these assignments is data and the adoption of data enabled capabilities to drive better business decisions and performance. Today, through his advisory practice, rawonionDecisions, Azhar has helped companies develop, adopt, deploy and optimise data and technology enabled capabilities, that will drive change in the way they engage with customers, whilst building sustainable organisations and engagement practices.

 

(Making Online Content)

Pang Yoong Hui (Ray)

Ray is an award-winning filmmaker, both locally and international. He represented Singapore in the 1st World Event Young Artists (WEYA), organised alongside the London 2012 Olympics, a global art and culture event held in Nottingham, United Kingdom. He was also the recipient of the "Ten Outstanding Young Persons of the World" in 2012 Singapore Merit Awardee by JCI TOYP. In 2012, Ray was nominated as the finalist for Yahoo Singapore 9 and runner up for Entertainment Category. During the same year, his short film "Closer To Me" has been shortlisted for the prestigious Louis Vuitton’s second edition Journey Awards. Making the only Singaporean to be nominated for the Jury's awards and People's Choice award of the contest. The film later gets to participate at the 66th Festival de Cannes's Short Film Corner. Ray was also invited to screen some of his films at the 8th Sapporo Short Fest 2013 under a special programme "Asian Typhoon". His short film “The Grandfather” was the winner of 180 Short Film Competition 2013, under the Professional Category organised by Singapore Media Academy and supported by the Singapore Workforce Development Agency (WDA), now known as SkillsFuture Singapore (SSG).

 

(Write and Edit Copy for Interactive Media Projects)

Colin Joachim Smith

Colin is a director at Funhouse Digital Pte Ltd where he writes and produces corporate and industry videos, TV commercials and consults on plans for branding and advertising campaigns. Prior to this, he served as Multimedia Director in Mediacorp, working on in-house trade publications as well as websites that support the station’s various TV channels. Working together with his teams, Mediacorp’s TV programme websites had won accolades at events such as ProMax/BDA Awards, which recognises outstanding achievement in advertising and promotion.

 

(Manage IP at a Strategic Level)

Tralvex Yeap

Tralvex started his career in the area of Interactive Digital Media (specifically, computer game design and development) back in the late 80s. He was subsequently blessed to be among the pioneering (1997) patent mapping and analysis alumnus of Kent Ridge Digital Labs. Tralvex is currently a partner of an IP strategy, creation, commercialisation and investment firm, Invention Capital LLP, and is also a Director of Business Angel Network (South East Asia). He serves as an adjunct lecturer with Nanyang Technological University for IP Management and Commercialisation of Technology modules.

 

(Promote Products and Services on Social Media -- Social Media - Monitoring, Metrics and Analytics -- Social Media - Public Relations, Ethics and Crisis Management)

Song Lili

Lili graduated with an Honours Degree in Business (Marketing Specialisation), and a Minor in Entrepreneurship from the Nanyang Technological University (NTU).

She is currently the Project Manager of Mediafreaks Group of Companies, an award winning digital media company focusing on digital marketing, e-commerce and animation products and services. She was previously the Program Lead for Ideasinc – a nationwide entrepreneurship competition by Nanyang Technopreneurship Centre, NTU. Helping young Singaporean entrepreneurs kick-start their businesses by providing mentorship, start-up curriculum, industry networks and funding opportunities.

She is also certified in Google AdWords, Google Analytics and Google Video Advertising.

 

(Promote Products and Services on Social Media -- Social Media - Monitoring, Metrics and Analytics -- Social Media - Public Relations, Ethics and Crisis Management)

Ang Hui Xuan

Hui Xuan graduated with a Degree in Communications (Advertising) obtained from the Nanyang Technological University (NTU), and was also a holder of the Nanyang Scholarship. She has been lecturing and training students and professionals alike on digital marketing, in universities such as NTU and Singapore Management University. She is a Facebook Certified Planning Professional, and also holds Google Certifications in AdWords, Video, Display and Google Analytics.

Currently, Hui Xuan is the Project Manager of Mediafreaks Group of Companies where she fronts content creation and media buying on digital platforms to achieve various marketing objectives. The Mediafreaks Group of Companies is an award winning digital media company focusing on digital marketing, e-commerce and animation products and services.

Hui Xuan has been working closely with her team in the development and planning of the company strategies moving forward, while honing her expertise in client and stakeholder management. Beyond her professional career, Hui Xuan is also a member of the New Media Team in the Singapore Computer Society where she holds an active role in shaping the digital media strategies of the Society. Hui Xuan was also part of the spearheading committee in Breaking The Sound Barrier, a ground-up initiative aimed at showcase everyday heroes in and helping the deaf community.

 

(Promote Products and Services on Social Media -- Social Media - Monitoring, Metrics and Analytics -- Social Media - Public Relations, Ethics and Crisis Management)

Tan Qiying, Andrea

Andrea graduated with an Honours Double Degree in Accountancy and Business (Marketing) from the Nanyang Technological University. She is currently a Digital Marketing Specialist and Project Manager of Mediafreaks Group of Companies, an award winning digital media company focusing on digital marketing, e-commerce and animation products and services. She is a trainer at local universities such as Nanyang Technological University and Singapore Management University for digital marketing for both students and professionals. She is Facebook Certified Planning Professional, and also holds Google Certifications in AdWords, Video, Display and Google Analytics.

 

(Promote Products and Services on Social Media -- Social Media - Monitoring, Metrics and Analytics -- Social Media - Public Relations, Ethics and Crisis Management)

Loh Voon Voon, Nicole

Nicole is a Mass Communications graduate who stumbled upon the magin of Digital Marketing while she was still in Nanyang Technological University as a recipient of the Nanyang Scholarship.

After completing several successful online campaigns and multiple teaching stints, she remains in awe of the power of Digital Marketing and the role it has taken in place of traditional marketing.

Her desire is to share her knowledge of this still-expanding, ever-evolving field with anyone whose curiosity in piques. In her journey, she has lectured budding students and experienced professionals alike at both her alma mater and Singapore Management University.

Today, Nicole has earned a spectrum of Google Certifications; along with being a Google Ads Certified Professional, she is also certified in Analytics, Search, Display and Video. Being in the team of an award-winning digital media agency, she is well-versed with the backend of Facebook as she is with its perpetually-entertaining newsfeed. On a day to day basis, Nicole spends her time ideating content that cuts through online clutter and strategising media spend.

 

Course Schedule

PART-TIME PROGRAMME (12 MONTHS)

Next Intake: -

Registration Closing Date: -

FULL-TIME PROGRAMME (9 MONTHS)

Next Intake: -

Registration Closing Date: -

 

Time

PART-TIME PROGRAMME

Weekdays: 7pm to 10pm

Saturdays: 9am to 6pm

FULL-TIME PROGRAMME

Weekdays: 9am to 6pm

 

 

Fees (Inclusive of 7% GST)

 

Local Students (Singapore Citizens and/or Permanent Residents)

International Students

SSG Funding* (70%)

MCES or ETS Funding* (90%)

WTS Funding* (95%)

Full Course Fee S$18,500.00 S$18,500.00 S$18,500.00 S$18,500.00
SSG Funding (S$12,950.00) (S$12,950.00) (S$12,950.00) NA
Nett Course Fee S$5,550.00 S$5,550.00 S$5,550.00 S$18,500.00
7% GST S$388.50 S$388.50 S$388.50 S$1,295.00
Total Fee Payable S$5,938.50 S$5,938.50 S$5,938.50 S$19,795.00
Additional Funding (S$0.00) (S$3,700.00) (S$4,625.00) NA
Nett Fee Payable S$5,938.50 S$2,238.50 S$1,313.50 S$19,795.00

Miscellaneous Fees (inclusive of 7% GST)

 

Local Students

International Students

PART-TIME PROGRAMME

FULL-TIME PROGRAMME

Application Fee S$53.50 S$214.00 S$214.00
Administrative Fees^ - S$963.00 S$963.00
Course Materials Fee - S$267.50 S$267.50
Student Development Fee - S$428.00 S$428.00
Total Miscellaneous Fee S$53.50 S$1,872.50 S$1,872.50

*SkillsFuture Funding (SSG Funding), Mid-Career Enhanced Subsidy (MCES Funding), Enhanced Training Support for SMEs (ETS Funding), Workfare Training Support Scheme (WTS Funding) - Fundings from SkillsFuture Singapore (SSG) are applicable to Singapore Citizens and/or Permanent Residents only. Terms and conditions apply. For more information on funding available, click here

^Administrative Fees include Annual Medical Insurance Premium, Annual NLB Membership Fee, ICA Student Pass Application Fee, Lab Fee and SMA Student Access Card.

 

Entry Requirements

  • Minimum Age: 18
  • Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
  • Applicants who do not meet the minimum requirements may still apply and will be considered based on:
    • At least 1 year working experience in any industry; and/or
    • Oral Interview or Evaluation Test by Singapore Media Academy to determine suitability for the course
  • Applicants may be called for interview at the discretion of Singapore Media Academy.

 

Other Information

  • Terms & Conditions
  • Application Procedure (For Local Students)
  • Application Procedure (For International Students)
  • Grievance Policy
  • Course Withdrawal Policy and Procedure
  • Course Transfer Policy and Procedure
  • Course Deferment Policy
  • Refund Policy and Procedure
  • Private Education Act (PEI-Student Contract, Cooling-Off Period, Fee Protection Scheme, Medical Insurance)
  • List of Miscellaneous Fees

Click here for the details.

 

How to Apply

 +65 6435 6000       marketing@MediaAcademy.sg

 

 


All Information contained in this page is correct at time of publish (April 2019) and may be subjected to change.

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